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  Gift cards have become a ubiquitous part of modern consumer culture, but their origins can be traced back to the mid-20th century. The concept of gift certificates and vouchers has been around for much longer, but the modern gift card as we know it today began to gain popularity in the 1990s. One of the earliest forms of gift cards was the paper gift certificate, which was used by retailers to offer gift-giving options to customers. These paper certificates were often limited to a specific store and had to be presented at the time of purchase Giftcardmall . In the 1980s, the industry saw the introduction of magnetic stripe cards that allowed for electronic tracking of purchases and balances, paving the way for the modern gift card. The 1990s saw the widespread adoption of gift cards by retailers as a convenient and popular gifting option. The rise of technology and the internet also played a significant role in the evolution of gift cards, making it easier for consumers to purchase a